The modern day consumers seeking quality family time are opting for family/indoor entertainment centers that offer various entertainment aspects such as gaming, arcade studios, sports arcades, and others. Increasingly preferred as leisure or entertainment options, the family/indoor entertainment centers are gaining major popularity in recent time. Moreover, new technologies such as virtual reality are further contributing to improve the overall gaming and entertainment experience, thereby attracting the attention of teenagers and tech-savvy consumers.
Theme-based Family/Indoor Entertainment Centers Gain Consumer Attraction
Theme-based family/indoor entertainment centers reflect substantial growth as the growth of the entertainment sector has a significant impact on these family/indoor entertainment centers. Moreover, leveraging the popularity of entertainment shows and characters remains a promising factor for the family/indoor entertainment centers as these theme-oriented centers garner major attention of the consumers. On account of this, the companies operating in the family/indoor entertainment centers landscape are introducing such offerings.
For instance, the new attraction at the Resort World Genting, Malaysia by The Void, a company offering a combination of imagination and reality for the consumers, is a Star War theme-based center that offers Star Wars experience to the consumers. The visitors can clad in vests and helmets, utilize a large virtual space, touch and feel objects and further gun down Stormtroopers, feeling the complete impact. This center could be a major place of attraction not only for the Star Wars fans but also for those who desire such an interactive entertainment experience. Such virtual reality experience boosts the potential of family/indoor entertainment centers. The Void’s center in Genting Highlands has another successful theme the Ralph breaks VR which is based on the Walt Disney cartoon Wreck-It Ralph.
Similarly, Manchester United has also joined forces with Harves, the Chinese property developer to open its entertainment and entertainment centers across China, which would be based on club theme-based family/indoor entertainment centers. The global attraction gained by football teams and players is being leveraged on with the introduction of such theme parks.
Increasing Number of Shopping Malls to Foster Growth of Family/Indoor Entertainment Centers
The globe has witnessed a large number of family/indoor entertainment centers over the past years. The concept of shopping malls is further strengthening the family/indoor entertainment centers landscape owing to new entertainment centers introduced in leading malls. It would not be wrong to say that entertainment is capturing a significant hold in shopping malls overs shopping itself. For instance, The Centre shopping mall in a Canadian city, Saskatoon is receiving an investment of nearly $43 million from Morguard Real Estate Investment Trust (MRC-T), its owner to further renovate and revamp interiors and exteriors, and perform system upgrades. Aligned with this new investment, the mall will also feature specially designed family auditoriums and Entertainment Centers.
Companies Cashing in on the Growing ‘Retailtainment’ Trend
The ‘retailtainment’ trend is capturing the attention of companies around the world. The unique and profitable concept of combining entertainment with retail has been gathering tremendous growth potential for both retailers as well as entertainment companies. Retailtainment which is retail marketing as entertainment allows companies to attract a large chunk of consumers looking for a range of leisure activities. Cashing on this concept, the family/indoor entertainment centers aim to offer a participative family experience to their consumers. In line with this, the Cirque du Soleil Entertainment Group in collaboration with the real estate company, Ivanhoé Cambridge introduced a new and innovative family entertainment center, CREATIVE. This center is strategically aligned with Ivanhoé Cambridge’s vision for future retail. The companies building family/indoor entertainment centers are in for major profitability with the growing emphasis gained by the leisure and entertainment activities.
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