Having a Wi-Fi network has become almost a necessity today. While it offers a wealth of benefits, it also has some potential hazards if it is unprotected. In absence of a proper security solution accompanying your home Wi-Fi network, it is most likely to come across unauthorised users, viruses, malware, spyware, or spams. Your home Wi-Fi network can be exploited for downloading illegitimate content, checking the content of transmission, and even accessing your private information with important data. With a reliable Wi-Fi security solution, it is possible to access the network that is completely secured.
What’s Compelling Internet Users to Install Wi-Fi Security Solutions?
- Burgeoning Internet usage is the very first obvious reason, coupled with another strong factor – growing penetration of smart devices.
- On the other side, cyber threats are repeatedly highlighting their evolving existence, which is another factor that fuels demand for Wi-Fi security solutions at homes.
- Mounting technological development in commercial-scale toolkits contributes to malignant malware formation, propelling the demand for Wi-Fi security solutions further.
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APAC Market for Home Wi-Fi Security Solutions: Overview
Global market for home Wi-Fi security solutions is thriving at an outstanding pace, registering robust growth in developed countries, led by the U.S. and the U.K. The market is witnessing momentous growth in Asia Pacific as well. Market revenues in APAC are anticipated to cross US$ 8.82 Bn in 2016, exhibiting impressive Y-O-Y growth of 9.3% over 2015. APAC marks the most lucrative market for home Wi-Fi solutions, owing to multiple untapped growth opportunities.
India Continues to Lead APAC Market
Attributed to staggering internet penetration, increasing consumer preference for home Wi-Fi networks, proliferating awareness about secured usage of network, and rising need of cyber security, India will represent the largest market for home Wi-Fi security solutions in Asia Pacific. With around 75% of the total market revenue share in 2016, India will continue to attract major sales in Asia Pacific. Other factors catapulting the demand for home Wi-Fi security solutions in India, include widespread availability, affordability, and extensive wireless connectivity.
Indian market will be followed by Malaysia and Indonesia, which are foreseen to represent discernible markets in the near future. Growing M2M communication market and substantial adoption of cloud in IoT services are the most prominent drivers impacting Malaysian and Indonesian markets for home Wi-Fi security solutions.
Key Companies in APAC for Home Wi-Fi Security Solutions
There are a number of notable market players providing high quality security solutions to residential Wi-Fi networks, including Koalasafe Inc., Keezel, Securifi, Cujo LLC, eero Inc., and Luma Home Inc. to name a few of them. Luma Home Inc. has however grabbed a lot of attention since the last year, for its revolutionary product launch – Luma “Surround Wi-Fi.”
Can Luma Surround Wi-Fi Be a Game Changer?
With Wi-Fi routers getting smarter, consumers are expecting a great deal of benefits from them, such as protected personal network and filter options for certain browsing stuff. Luma’s recent product – surround Wi-Fi is the first ever product that assures full speed, security, and safety, all three at the same time. It provides the much needed device visibility, enhanced cyber security, and parental control options. The device also allows its users to enjoy secured access to Wi-Fi on their mobile devices, along with all the aforementioned functional features. The best thing about mobile access is that it is controlled by an app.
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In July, Luma surround Wi-Fi was available on a pre-booking offer on the official Luma website, Amazon.com, and Bestbuy.com. After receiving commendable response from developed nations where the device recorded a great initial performance, it is now all set to win developing markets, including Asia Pacific. APAC is already a sizeable market for home Wi-Fi security solutions and with the introduction of Luma surround Wi-Fi, it is expected to reach new levels of growth in the near future. Based on initial observations about consumers’ take on Luma surround Wi-Fi, prediction of massive sales for the same in Asian countries, especially India cannot be overrated.
