Elastic laminates are gaining major applicability in a number of end-user segments owing to its superior attributes including stretchability. As a result of which elastic laminates are used in hygiene products and help the manufacturers of baby diapers, feminine care products, and adult incontinence to deliver high-level comfort in their product offerings. Available in different structural variants such as—film-based, strand-based, nonwoven-based, and netting based, elastic laminates are capturing significant market share over the years. Wearable hygiene products such as adult and baby diapers majorly utilize strand-based elastic laminates. Hygiene products, on the other hand, utilize film-based elastic laminates. Elastic laminates are gaining major popularity with the increasing demand for flexible, comfort-giving, and effective fabrics that are stretchable and easy to use.
Use of Breathable Films in Hygiene Products to Push the Adoption of Elastic Laminates
With the constant changes in consumer preference and the increasing demand for breathable fabrics and films for the production of hygiene and female care products, the elastic laminates are expected to gain major prominence with time. Consumers are witnessed giving superior preference to absorbency while buying these products, thereby shifting attention to breathability and softness. Manufacturers are making use of these elastic laminates to enhance their existing product line and boost the durability of their products. Companies operating in the elastic laminates landscape are gaining major opportunities with the increasing demand for elastic laminates.
With over 30 percent market share in the European hygiene breathable films market, RKW Group sponsored a conference to discuss the key developments and innovations in this specific segment of the films market, in the face of the elevating demand and promising growth prospects. RKW has brought about significant innovations in the term of films and elastic laminates. The company recently presented its wide range of products including high-performance laminates and films for single-use wound-care and surgical operations.
Manufacturers Expand Production Capabilities to Address Escalating Demand
With the increasing emphasis gained by elastic laminates, the companies operating in the elastic laminates market are implementing various strategies to reap the potential held by the market, the companies providing elastic laminates are majorly expanding the production of elastic laminates and increasing their potential of gaining significant profit.
For instance, Tredegar Corporation, a leading producer of elastic laminates was seen working on similar lines, wherein the company planned the expansion of its plant in Terre Haute in the US. The increased production capability would boost the production of elastic laminates on a large-scale as the new facility plant would add two elastic lamination lines. These machines used for producing elastic laminates would then be used to produce next-gen products such as elastic laminates. Company officials are bullish over the production expansion. According to them, the company’s new capabilities would provide superior product quality and help it gain a significant competitive advantage over the existing offerings of elastic laminates in the market currently.
Tredegar Corporation is not the only one taking up such strategies. Another elastic laminates market player, Schweitzer-Mauduit International, Inc., also increased the production of the nonwoven and netting products based on polypropylene based products such as elastic laminates. Moreover, the company’s Advanced Materials & Structures segment announced the price escalation for its polypropylene-based nonwoven and netting products as a result of the continued elevation in costs of energy and raw materials.
The elastic laminates landscape is projected to witness several developments in terms of the applicability of the product and the increasing sale of baby and adult diapers with absorbent and breathable fabrics. Readers can access the sample of a research study that covers the key aspects pertaining to the market.
